Colour of Life

To create the feed by visual content with written Chinese content in the area of fashion, lifestyle or the area of interest.

Download and see the full version of my process book:

Idea generation:
Nowadays there are a lot of unhappy things happened in Hong Kong e,g umbrella movement, Oppose the interpretation of Basic Law protest, “Hong Kong independence” ideology, therefore the city is full of sadness. The latest survey in Gallup mentions that the ranking of Hong Kong happiness index, Hong Kong are at NO.7 and the score is 29/100. Life is like a piece of paper, everyone wants to paint their colour on their own paper. But, in this chaotic society, there are many problems came out and the colourful world is disappeared, same as our smile. Don’t sinking in the world which only has black and white, look up and see the colour around you, although it may be short. But, the most splendid and beautiful colour in this world is your smile. You are the most dazzling colour of your own, then just keep smiling every day!

Creative Brief

Background: Nowadays Hong Kong there are a lot of unhappy things happening and someone e.g. umbrella movement, Oppose the interpretation of Basic Law protest, “Hong Kong independence” ideology, therefore the city is full of sadness. The latest survey in Gallup mention that the ranking of Hong Kong happiness index, Hong Kong are at NO.7 and the score is 29/100.

Target market: All Hong Kong people, because Hong Kong is reputed to be a city of sadness.

Communication objective: Make people’s life become more colorful and fuller of happiest and remind them, their smile is the most beautiful and dazzling color in the world. Hope people can feel the pleasure when they are watching the video.

Desired response: I hope after the people watching the video, they can find that their smile is the colorful thing in the world and it is the only color which belong to you. Also hope that they can feel the colorful future and filling their life.

The promise: Through the little thing, no matter it is just a simple thing, e.g. show your helping hand when someone need to be help. Then, remind them our city is full of color and happiest, just keep smiling every day!

Tone and manner: More positive and happiest also the rhythm will be brisker.

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