What is OODA loop? It’s also named as Boyd cycle which developed by John·Boyd. OODA is a four-step approach to decision-making that focuses on filtering available information, quickly making the most appropriate decision. OODA stand for Observe, Orient, Decide, Act.
OODA applied in marketing
If you are a product owner, you need to collect all useful environmental variables during this observation stage. As a product owner, you need to spends more than 50% of the time to understanding and observe the market and customers‘ needs. Such as, How was the market or customers react to our latest product? Are there any new moves by the competitor?What is the market’s reaction about the new competitor?
Analyze all the information received in the Observe stage, digest the delta of all environmental variables and updates. Observe form the data, did the latest product attract the user? The competitor have been doing something that we haven’t done before. What are their assumptions?
After observation and analysis, you must summarize what you have learned and observed before and decide what to do next.
Take action! Implement company decisions into the action plan, and perform activities such as execution and monitoring according to the execution plan.
The essence of the method is to keep analyzing the situation and improvising the right decisions. It’s also a Corrective Feedback and Quick actions. The video shows how PayPal is the successful examples in the OODA loop.
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WoodrowWilsonCenter, 2015. The 6 Skills Of Entrepreneurs: #3 – Fly The OODA Loop. Available at: <https://www.youtube.com/watch?v=PdmlToGXk_4> [Accessed 29 August 2020].
Rouse, M., 2019. What Is OODA Loop? – Definition From Whatis.Com. [online] SearchCIO. Available at: <https://searchcio.techtarget.com/definition/OODA-loop> [Accessed 29 August 2020].