A Walled Garden is a closed, hierarchical, centralized database. Walled Garden is an enclosed environment that controls the end user’s access to some websites and services, it’s a directs the end-users navigation path within particular areas to allow or restrict access to certain materials.
The walled gardens created by FAANG – Facebook, Apple, Amazon, Netflix and Google, which draws users, advertisers, publishers, manufacturers of software and app developers to their ecosystem. Many software companies use the walled garden model to develop specific products and culture that they believe will significantly increase company profits.
For Example, Apple iOS platform is an entirely closed system, you can only get apps that come from Apple’s Apps Store which are restricted to running pre-approved applications from a digital distribution service.
Besides, there are advantage of walled garden, they can always gathering new data each time someone is using them. The advertisers and publishers to embed Facebook tracking pixels on their website so that they can gather even more data that what their social media is tracking by looking at the user navigation on various websites. In contrast, the disadvantage of walled garden such as; Digital manipulation of thoughts and feelings, limited data privacy and ownership and surveillance ect.
Pierre de Poulpiquet, 2017. What Is A Walled Garden? And Why It Is The Strategy Of Google, Facebook And Amazon Ads Platform?. [online] Medium. Available at: <https://medium.com/mediarithmics-what-is/what-is-a-walled-garden-and-why-it-is-the-strategy-of-google-facebook-and-amazon-ads-platform-296ddeb784b1> [Accessed 18 September 2020].
Definitions, W. and Hope, C., 2020. What Is A Walled Garden?. [online] Computerhope.com. Available at: <https://www.computerhope.com/jargon/w/walled-garden.htm#:~:text=On%20the%20Internet%20or%20network,anything%20else%20on%20the%20Internet.> [Accessed 18 September 2020].