Social media has become the most influential and powerful online platform, according to (Campaignmonitor, 2020), people open social media on their phones more than 10 times a day and at scrolling social media least an hour and a half on social media each day. Social media’s power can help the users to get reach a great number of people after posting an ad through social media platform, therefore it can help the small business to reach all the maximum number of potential buyers compared with traditional marketing and increase the visibility of a brand.
Concepts / Ideas
Think about the future by predicting the past and the present, focus on the future of social media in marketing. By extension, I will use my social media account to find out the effectiveness of marketing strategies and the digital marketing trend also predict the changing of social media networks… My digital artefacts will be investigate those questions below :
- The relationship between digital marketing and social media
- The transformation of marketing (From traditional marketing to the digital world)
- Current marketing strategies on social media
- Digital marketing in social media predictions (Trend, tech & marketing strategies)
- How can the future technology of digital marketing benefit companies & social media account?
- Future / current students who interested in marketing or digital media field
- Social media agency
- Marketing company
- Small business, company
- My social media account
For this project, I will be making a blog post to analysis and discuss about the upcoming trend of digital social media marketing. To test the digital marketing strategy on social media nowadays, I will use my social media account to find out the effectiveness and the trend in the future.
I will post total approx 4 blog post on wordPress which talk about the above aspect and also a reflection on digital marketing for social media.
Jenkins, L., 2020. Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner. [online] Social Media Examiner | Social Media Marketing. Available at: <https://www.socialmediaexaminer.com/social-media-marketing-trends-2021-predictions-from-pros/> [Accessed 18 March 2021].
B, H., 2019. 12 Predictions for the Future of Social Media. [online] Medium. Available at: <https://bettermarketing.pub/12-predictions-for-the-future-of-social-media-9c08ad247b63> [Accessed 18 March 2021].
Campaignmonitor, 2020. Is Social Media Marketing the Future of Digital Marketing?. [online] Campaignmonitor.com. Available at: <https://www.campaignmonitor.com/resources/knowledge-base/is-social-media-marketing-the-future-of-digital-marketing/> [Accessed 18 March 2021].