In my idea pitch, I expanded on my initial idea. My Digital Artefact is a series of blogs post on WordPress which talking about the predictions about the future of social media marketing in 10-20 years and and compare the social media marketing on Instagram and TikTok in 2019 (Before the covid and current).
To be honest, I am a little bit behind the schedule, therefore I want to cut down some workload. I decided to look into the social media marketing on Instagram and TikTok rather to experience the current social media marketing also one of my peer told me since the market is constantly evolving, just simply calculating the efficiency of new approaches can be difficult. As a result, I’d like to simplify things and adhere to the #FIST principle, so I’ll look at TikTok and Instagram social media ads and compare the two and see what’s changed between then and now.