BLOG1: https://jessieyc.wordpress.com/2021/04/27/the-relationship-between-digital-marketing-social-media/ BLOG2: https://jessieyc.wordpress.com/2021/05/21/the-change-of-marketing-traditional-to-digital-world/ BLOG3: https://jessieyc.wordpress.com/2021/05/21/what-is-the-social-media-marketing-between-pre-covid-and-now/ BLOG4: https://jessieyc.wordpress.com/2021/05/28/the-future-social-media-marketing-predictions-its-potential/
BCM325 Contextual Essay – The Future of Social Media Marketing
Project’s concept ‘The Future Digital Marketing’ is a 4-part blog series that explores the future of digital marketing on the social media platform. As technology evolves, consumers generally rely on mobile phones and the Internet to get information. Consumer practice and behaviour have changed due to the pandemic. Companies must keep up with the market's... Continue Reading →
The Future Social Media Marketing Predictions & It’s Potential
There is no doubt that we are in an era where digital marketing evolves at a breakneck pace, and customer interests and behaviours are difficult to forecast. Don't assume and wish to use the same old tactic that will work forever. Businesses and marketers need to be on the cutting edge of digital media and... Continue Reading →
Compare The Social Media Marketing Between Pre-Covid and Now?
Not just for individuals, but also for businesses, 2019 is a tumultuous and worrisome year. Since the virus's propagation and increased public knowledge of COVID-19, people's purchasing patterns have shifted from offline to online. Many businesses were attempting to enter and focus on the digital sector in order to optimise their company potential, especially for... Continue Reading →
BCM325 – Live Tweeting Self-Reflection (W6-W12)
Time has flown by, and the semester is coming to a close. We've been viewing and live-tweeting a lot of cyberpunk and dystopian films this semester, which has led us to think about the future evolution of technology and societies. All of these films attracted me not just because of their clever narratives and amazing... Continue Reading →
BCM325 – DA Beta Peers Review
In this blog , I was invited to provide feedback on three of my classmates' beta presentations for their Digital Artefact projects. Pitch 1: Tobias - "Where is the future taking you?" The first pitch I watched was Tobias's video. He's writing a blog series about his university experience, both social and academic, and he's... Continue Reading →
The Change of Marketing (Traditional to Digital World)
When we think about marketing, what is the first thing that comes to mind? Advertising and conventional mediums such as television, print adverts, radio, and mail are examples. Until the internet was invented in the 1990s, traditional marketing was the only way to promote business.(Bailey, 2020) With the advent of the Internet and the digital... Continue Reading →
BCM300 Group Game “FOODIE” – Individual Contribution
https://www.youtube.com/watch?v=8qD1vt4Rz8Q Let me introduce the board game that we designed. Our group game is called "Foodie", which is set in a food court with KFC, McDonald's, Burger King, Red Rooster, and Taco Bell, the five big fast-food stores. In this food court, a murder occurred. Players have to find out who the murderer is by... Continue Reading →
BCM325 -The future of social media in marketing ( DA BETA)
https://youtu.be/uL1XYsVA2v0 In my idea pitch, I expanded on my initial idea. My Digital Artefact is a series of blogs post on WordPress which talking about the predictions about the future of social media marketing in 10-20 years and and compare the social media marketing on Instagram and TikTok in 2019 (Before the covid and current).... Continue Reading →
The Relationship Between Digital Marketing & Social Media
Marketing plays an important part in any company in today's society, it has the potential to expand production capacity much further. There is no doubt that marketing is one of the most effective ways for a brand to sell itself and develop its brand, the exponential advancement in internet technologies has had a major impact... Continue Reading →

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